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Former MLS boss Logan moves to USATF

18 July 2008

USA Track & Field hired Doug Logan, the former commissioner and president of Major League Soccer, as its next chief operating officer Thursday night.

Logan replaces Craig Masback, who stepped aside as the head of USATF at the end of January to become director of business affairs for Nike's Global Sports Marketing Division.

Since Masback left, USATF has been led by a committee of four staff members, including president Bill Roe.

"We have said since we started the process of hiring a new CEO that it was more important to do it right than to do it quickly," Roe said. "In Doug Logan, we know we have found the right CEO to take us into the next phase of growth. We are so pleased to get a person of his caliber to lead our organization, and we are excited to welcome him to the USATF family."

Masback, a former distance runner, took over as chief executive officer of a troubled USATF in July 1997. Since then, the federation's annual budget has grown from $6.7 million to more than $17 million.

Logan led MLS during its 1995 startup through 1999. He helped secure long-term sponsorship commitments from Nike, AT&T, Adidas, Honda, MasterCard, PepsiCo and Anheuser-Busch and negotiated a five-year television deal with ABC, ESPN and Univision.

"I was honored to have stewardship of another major sport, soccer, for four years," Logan said. "The opportunity to play a meaningful role in a second one was irresistible. The strength of the sport is based on the ubiquity of athletics and the fact that everyone has played at one time or another. Everyone has raced their brother or sister. To a large degree, it is a marketer's dream."

Logan will start his new job Monday.

"I will devote my energies to maintaining and improving the U.S. position at the top of the medal charts in world championships and Olympic games, and I will be a passionate messenger in our battle against performance-enhancing drugs," he said.

Since leaving MLS, Logan has run Empresario, LLC of New York, a sports consulting and entrepreneurial firm that in 2001 was a consultant in the creation of the National Rugby League.

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