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Global nutritional brand signs Jamaican Powell as spokesperson

25 April 2006
www.caribbeannetnews.com


By Gary Smith

Nutrilite, one of the leading global nutritional brands, has signed Jamaican 100m world record holder Asafa Powell as a global spokesperson, a source told Caribbean Net News on Monday.

Powell, who clocked 9.77 seconds at an IAAF Grand Prix meeting in Athens, Greece, last summer, was introduced to the product by his older brother Donovan, three months prior to breaking the record and he admitted that it gave him extra energy to perform.

"Taking Double X was the only change I made to how I had been training," Powell confirmed. "After I started taking it, I felt I had more energy to train harder and run faster.

"I am very careful about what I consume so I appreciate the balanced vitamin and mineral content plus the rich, all-natural plant concentrates in Double X."

The soft spoken Jamaican sprinter said he and Nutrilite share a common goal and he's confident it will help him in building a fruitful career.

"When I run, I don't think about anyone else. I don't think about my competition, I just do what I have to do," Powell said.

"Nutrilite is a lot like me that way, because they don't consider the competition in what they do, they just focus on being the best in their field. I am confident that Double X and Nutrilite will help me power up for the competitions yet to come."

In the meantime, Dr Sam Rehnborg, President of the Nutrilite Health Institute, took the time to say his piece about the Jamaican, who, besides his world record performance last season, is widely recognized for being humble, and devoted to his family.

Powell recently claimed his first global title when he captured the 100m crown at the 2006 Commonwealth Games in Melbourne, last month and Rehnborg said the company welcomes the Jamaican as their spokesperson.

"We couldn't be more proud to welcome Asafa Powell as the global spokesman for Nutrilite," Rehnborg said. "Not only is he a phenomenal athlete who's had an incredible experience using Nutrilite products, he's a genuinely decent, humble guy.

"We're thrilled to be associated with him and are confident he'll do a fantastic job representing the Nutrilite brand."

According to reports reaching Caribbean Net News, Powell will represent the Nutrilite brand by appearing at various events attended by Independent Business Owners (IBO) who market Nutrilite products, participating in various incentive programs created by Quixtar during which he'll conduct photograph / autograph sessions with IBO at track and field events.

In addition to those he'll be wearing the brand's apparel and merchandise, sharing his story with IBO and the public through a variety of mediums and participating in press conferences and other media marketing events.



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