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Powell honoured again by Lucozade Sports

9 October 2006

By Gary Smith

Jamaican 100m world record holder Asafa Powell picked up another award in recognition of a dominating season when Lucozade Sports staged a welcome home party for the sprinter last Thursday night at the Terra Nova Hotel in Kingston, Jamaica.

Among those present at the celebration were Robeth Streete, marketing manager of GlaxoSmithKline and sales manager, Andrew Collins as well as Powell's father, William, and mother Cislin.

"We will support him for 2007," Streete said. "We haven't finalised the programme yet, but we will be taking him into some schools and talking to students about nurturing their athletic ability."

This was the second time Lucozade Sport has offered their support to the 23-year-old, who turns 24 in November. The company was quick in their approach to assist the sprint ace when he broke the world record in Athens, Greece last and after this, their second backing, Powell was quick to express his gratitude.

"When I broke the world record in Athens, Lucozade was the first company to approach me," said Powell, who went unbeaten this season.

"I am taking a little rest right now, but I will soon be back in training," added Powell, who is being guided by one of Jamaica's most recognised coaches in Stephen Francis.

Powell broke the ice in what was an unlucky international run leading up to the 2006 season when he won the 100-metre dash title at the Commonwealth Games in Melbourne, Australia, thus copping his first global title in his career.

One of the most encouraging aspects of Powell's season was the manner at which the young sprinter was able to stay focused, despite a hectic campaign, to win at all the six IAAF Golden League meetings and earn a share of the one-million dollar jackpot prize.

Apart from closing undefeated this season, the Jamaican twice equalled the world record mark of 9.77 he shares with American World and Olympic champion Justin Gatlin. He easily tied the mark at the Norwich Union British Grand Prix at the Gateshead International Stadium on June 11 before repeating the performance at the Weltklasse IAAF Golden League meeting in Zurich, Switzerland on August 18.

For the 2007 season Powell has announced that he will be targeting the gold medal at the IAAF World Championships, which will be held in Osaka, Japan, the country in which ended his season on a disappointing note after making a false start at the 2006 Super Meet in Yokohama.

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